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What Craft Beer Can Teach Your Brand About Storytelling
Why are craft beer companies so great at telling their stories? Simple: because these scrappy upstarts actually have stories to tell—often they were built from the ground up on the basis of those...
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Food Truck Culture: Is There Room for National Chains?
Food truck fanatics, hold on to your tongues: Fast-food giants from Sizzler to Taco Bell to Jack in the Box to Applebee’s have fully functional food trucks parading down streets across America. Some...
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Is Foursquare Becoming the Perfect Local Ad Platform?
Local merchants that’ve ignored location-based check-in platform foursquare have just been handed a serious reason to get on board: Local Updates, the first-ever way for merchants large and small (all...
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Post-Advertising Survival Guide, Vol 2: Audience Management
As a brand, it’s not enough just to draw in traffic; you need to help create, maintain and support a community. And to do that, you need to know how to answer a few simple questions: — How do you keep...
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Adios, Middleman: The Rise of Direct-to-Consumer Platforms
Turning a great idea into a reality is getting easier by the minute. Small businesses and individuals can pitch, barter and sell straight to the masses. The audience is connected directly to the...
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Staying True to the Story: Where ‘The Lorax’ Went Wrong
It’s been weeks. Why haven’t I gone to see the movie adaptation of my favorite childhood story, Dr. Seuss’ The Lorax? It wasn’t the trailers or previews, but rather the antics of Universal Pictures’...
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Facebook’s New Premium Ads: A Huge Mistake?
At last week’s first-ever Facebook Marketing Conference (fMC for short), Facebook officially announced the integration of four new products into their advertising model. These additions represent the...
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Three Ways the Second Screen Is Shaping the Future of Television
Have you heard of the second screen? If not and you’re a marketer of media, you’d better listen up and learn fast; a number of television networks and individual programs have started taking this...
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Crowdsourced! Eight Ways to Involve Your Most Important Allies
Brand-hatched crowdsourcing is nothing new. But constructive crowdsourcing with usable output? Crowdsourcing that evokes a palpable sense of togetherness? That’s new. Steps being taken by nimble...
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Getting Hairy For Charity: The Waxed Promise of Movember
Movember. Manliest of all months, this philanthropic sensation has made its mark by having men around the world pledge, for one month, to grow the ultimate icebreaker and conversation starter: a sweet...
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How to Brand for Spotify, MOG and More
This post originally appeared in our November issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. Free music streaming services are...
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Why Milk’s PMS Campaign Went Sour
Over the past few weeks, a bold campaign by the California Milk Processor Board, featuring men as suffering victims of PMS-crazed women and milk as the cure, has become the latest poster child for...
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How Not to Be Creepy When It Comes to Personalized Web Banners
Reason #348 why Zappos is awesome: honesty in advertising! Lately, I’ve seen more members of my social circle raise their eyebrows over hyper-targeted web ads — the kind that give real-estate to a...
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How Burberry Took Beijing
In the past year, plaid-clad British fashion house Burberry has produced a collection of music and video content that’s helped solidify its quintessentially British identity while also strengthening...
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Mad Men’s Renewal Saga
Oh gentle, ad-obsessed readers, it seems like only yesterday Mad Men was on the air and we at Post Advertising were serving up weekly slabs of inspired ad industry analysis to go with it. Where do the...
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Google Rewards Real Storytellers
This post originally appeared in our March issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. Google has finally rewarded those...
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Facebook Sponsored Stories Turn Your Life into a Commodity
This post originally appeared in our February issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. Facebook’s Stories project has,...
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Google Goggles Takes Print Digital
Google’s visual search application for smartphones was already able to recognize lots of objects and text, but after a significant upgrade, it can now swiftly recognize print advertisements and point...
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The Power of Brand Storytelling
When we were kids, stories were our lives. We’d incessantly ask our parents to read us storybook after storybook, even though we could literally recite the stories word for word. My favorite was...
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The Future of Recorded Music
Here’s a novel concept: instead of unsuccessfully pursuing and prosecuting bootleggers, reward those who actually cough up money for your recordings with something extra. Winnetka, California-born...
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