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Old Spice’s Shirtless Isaiah Mustafa is Talking to You, and Only You
For anyone who thought deodorant and body-wash marketing was nothing but lather, rinse, and repeat, Old Spice is proving, yet again, that there’s much more to it with the shining genius that is the Old...
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Old School Marketing Execs Figure Out This Whole ‘Engagement’ Thing
Let’s face it: marketing’s impact in traditional channels is a lot slimmer than it used to be. Too many brands are desperate for consumers with ever-shrinking attention spans and the power to tune out...
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KFC’s Viral Effort Degrades All of Humanity
KFC’s latest viral video attempt offers us a glorious “teachable moment.” This effort is so bad it’s…bad. It’s the antithesis of Old Spice’s masterful video response meme—the hottest thing on the web...
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Media Titan Hearst Joins the Post Advertising Age
Well, well, well. Looks like grand old guard of media’s past, Hearst Corporation, has given up the ghost and accepted the new world order. It can be ignored no longer: marketers and brands are fast...
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Post Ad Anachronisms of the Mad Men Season 4 Premiere
If you’re at all interested in the ad biz, we know where you were last night at 10pm: on the couch, eyes transfixed on the tube, eagerly ingesting the premiere of Mad Men’s fourth season. We grinned...
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Best Buy vs. Employee: the YouTube Scuffle Continues
Ah, satire in the age of instant communication. One big box brand doesn’t quite get the joke. As good as social media’s been for Best Buy (see: @Twelpforce, a continued success), they’re fast finding...
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Ford Takes on Social Media Off-roading
New cars have always been unveiled at auto shows. Boring and perfunctory auto shows. But on Monday, Ford took the road less (read: never) traveled. Armed with funny guy Mike Rowe, CEO Alan Mulally, and...
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Mad Men Advertises About Advertisers Advertising Before Their Advertisements
Let’s start this week off right with a look back at yesterday’s episode of Mad Men. As usual, we’ve been keeping a close watch on the show and its sponsors. While most of the folks at Sterling, Cooper,...
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We Dare You to Sit Through Cisco’s Old Spice Rip-offs
Lordy, this is a rough one. Like an embarrassing mother misusing the latest hip catch phrase, tech giant Cisco and their note-for-note Old Spice imitation (…minus the laughs and wit, that is) could’ve...
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Former Maxim Editor Turns His Back on Fart Jokes
AdAge has posted a terrific, in-depth interview with Story Worldwide’s own North American executive creative director Keith Blanchard. And much to the surprise of Keith’s colleagues at Story, the...
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Mad Men, Week 4: Indiscretion, Trickery, Secretarial Woes (and Advertising!)
“Art in Advertising!…why would anyone do that after Warhol?” Last night marked another new episode of everyone’s favorite ad land drama, Mad Men. While things haven’t quite picked up plot-wise, the...
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Levi’s Tells An Odd, Out-of-place Story, But a Story Nonetheless
While it may not be revolutionary, Levi’s “Go Forth” campaign has taken up a storytelling-as-advertising approach that is, while perhaps not conceived and executed as well as it could be, a cut above...
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Rival Agencies, Psychotic Ex-wives and Repetitive Placements (Or, Mad Men:...
It’s that time of the week — a new episode of your favorite primetime drama about the most despicable industry of all: advertising! This week’s entry in the Mad Men canon featured a plethora of both...
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Working for the Weekend: Peggy Gets Naked in a Hotel Room (Season 4, Episode...
As Matthew Weiner and co. hauled home more Emmys on Sunday night (Mad Men scored its 3rd straight win for Best Drama), AMC forged ahead with another new episode of their mega-hit show in which,...
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Luggage + Booze + Your Boss = Best Birthday Ever! (Mad Men: Season 4, Episode 7)
Okay, great Mad Men episode, or greatest Mad Men episode? In either case, “The Suitecase,” was all about the advertising. More specifically, it was about idea generation, and all the blood, sweat,...
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Attention-Hungry Foursquare Burns Tourist Retinas
Let’s say you’re an up-and-coming, much buzzed-about social media platform, looking to increase public awareness of your services. Sounds like some “advertising” is in order, right? Any campaign should...
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“Go Shit in the Ocean!” (Mad Men Season 4, Episode 8)
It took half a season to pick up, but Mad Men is certainly on to something in these last few episodes. Sure, Sunday night was light on the actual advertising process, but all the HR/office dramatics...
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When Secrets Threaten Big Brands: Mad Men Continues (Season 4, Episode 10)
We’re up to episode ten in this season of Mad Men, and the name of the game right now more than ever is…secrets. Don’s secret is threatening all that he’s built — agency and otherwise. Of course...
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Hispanic Marketing Snubbed Again
With Advertising Week now in full swing, Story Worldwide’s own Chiqui Cartagena gave her thoughts to HispanicAd.com about the event’s treatment of the increasingly important issue of Hispanic...
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Couch Potatoes Rejoice: QR Codes Finally Make TV Interactive
What do you get when you combine an old medium (television) with state-of-the-art technology (QR codes)? Well, for Bluefly, an online retailer of branded clothing and accessories, this pairing (a...
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Belle & Sebastian are Writing a Song About You
For the beloved Scottish indie-pop group Belle & Sebastian’s newest record, Belle & Sebastian Write About Love, the 7-piece replaced the typical “enter our sweepstakes and buy our record!”...
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We Give You…The Post-Advertising Newsletter
This morning marked the inaugural issue of Here’s The Story, our brand new eNewsletter. This bi-weekly digest will bring you the best and brightest examples of all things Post-Advertising from this...
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You’re Not a Robot? Prove it by Duplicating this Corporate Slogan.
You know those blurry and skewed little illegible phrases called CAPTCHAs you’re forced to regurgitate in order to get through an online registration? They prove you aren’t a robot, which is cool, but...
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Mad Men’s Disastrous, Awful, No Good Season 4 Finale
(Warning: spoilers from the season finale of Mad Men, as well as excessive vitriolic ranting below.) And, like that, it’s over. Was this really what we were waiting all season for? There’s a unanimous...
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Will Google Reinvent the Banner Ad?
Google thinks display ads are “going to be huge.” To drive home the point, they’ve bought ad space of their own, and erected a billboard of their own in — you guessed it — Times Square. By “huge,” they...
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The Three Most Important Words in Advertising
“There is angst in ad land over the complexity of media,” writes Story Worldwide CEO Kirk Cheyfitz in his latest article for the Huffington Post. You can say that again! Luckily, everything that...
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Bookmark Your Favorite…Banner Ads?
When your eyes happen upon a web banner ad, do you ever think, “man, I wish I could save that for later!” No? Well, AdKeeper thinks you might…if you could. Because, you know, people love Super Bowl...
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Progressive Platform, Primitive Advertising
With each successive ad-related announcement, micro-blogging service Twitter seems to move further away from a marketing strategy that’s equal to its cutting edge services and savvy, new school users....
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Conspicuous Consumption: Shop ‘Til Your Friends Drop You
You have to hand it to Sears. It has been a tough transition into the digital space for them, but the once-dominating now-struggling retailer has done a commendable job of going social. They’ve just...
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Negative Advertisers Face Digital Justice
The story of online glasses retailer Decormyeyes.com has exploded since the New York Times reported on the owner’s “negative advertising” scheme. Online complaints about the company’s horrendous...
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The Future of Recorded Music
Here’s a novel concept: instead of unsuccessfully pursuing and prosecuting bootleggers, reward those who actually cough up money for your recordings with something extra. Winnetka, California-born...
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The Power of Brand Storytelling
When we were kids, stories were our lives. We’d incessantly ask our parents to read us storybook after storybook, even though we could literally recite the stories word for word. My favorite was...
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Google Goggles Takes Print Digital
Google’s visual search application for smartphones was already able to recognize lots of objects and text, but after a significant upgrade, it can now swiftly recognize print advertisements and point...
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Facebook Sponsored Stories Turn Your Life into a Commodity
This post originally appeared in our February issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. Facebook’s Stories project has,...
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Google Rewards Real Storytellers
This post originally appeared in our March issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. Google has finally rewarded those...
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Mad Men’s Renewal Saga
Oh gentle, ad-obsessed readers, it seems like only yesterday Mad Men was on the air and we at Post Advertising were serving up weekly slabs of inspired ad industry analysis to go with it. Where do the...
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How Burberry Took Beijing
In the past year, plaid-clad British fashion house Burberry has produced a collection of music and video content that’s helped solidify its quintessentially British identity while also strengthening...
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How Not to Be Creepy When It Comes to Personalized Web Banners
Reason #348 why Zappos is awesome: honesty in advertising! Lately, I’ve seen more members of my social circle raise their eyebrows over hyper-targeted web ads — the kind that give real-estate to a...
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Why Milk’s PMS Campaign Went Sour
Over the past few weeks, a bold campaign by the California Milk Processor Board, featuring men as suffering victims of PMS-crazed women and milk as the cure, has become the latest poster child for...
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How to Brand for Spotify, MOG and More
This post originally appeared in our November issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. Free music streaming services are...
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Getting Hairy For Charity: The Waxed Promise of Movember
Movember. Manliest of all months, this philanthropic sensation has made its mark by having men around the world pledge, for one month, to grow the ultimate icebreaker and conversation starter: a sweet...
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Crowdsourced! Eight Ways to Involve Your Most Important Allies
Brand-hatched crowdsourcing is nothing new. But constructive crowdsourcing with usable output? Crowdsourcing that evokes a palpable sense of togetherness? That’s new. Steps being taken by nimble...
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Three Ways the Second Screen Is Shaping the Future of Television
Have you heard of the second screen? If not and you’re a marketer of media, you’d better listen up and learn fast; a number of television networks and individual programs have started taking this...
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Facebook’s New Premium Ads: A Huge Mistake?
At last week’s first-ever Facebook Marketing Conference (fMC for short), Facebook officially announced the integration of four new products into their advertising model. These additions represent the...
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Staying True to the Story: Where ‘The Lorax’ Went Wrong
It’s been weeks. Why haven’t I gone to see the movie adaptation of my favorite childhood story, Dr. Seuss’ The Lorax? It wasn’t the trailers or previews, but rather the antics of Universal Pictures’...
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Adios, Middleman: The Rise of Direct-to-Consumer Platforms
Turning a great idea into a reality is getting easier by the minute. Small businesses and individuals can pitch, barter and sell straight to the masses. The audience is connected directly to the...
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Post-Advertising Survival Guide, Vol 2: Audience Management
As a brand, it’s not enough just to draw in traffic; you need to help create, maintain and support a community. And to do that, you need to know how to answer a few simple questions: — How do you keep...
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Is Foursquare Becoming the Perfect Local Ad Platform?
Local merchants that’ve ignored location-based check-in platform foursquare have just been handed a serious reason to get on board: Local Updates, the first-ever way for merchants large and small (all...
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Food Truck Culture: Is There Room for National Chains?
Food truck fanatics, hold on to your tongues: Fast-food giants from Sizzler to Taco Bell to Jack in the Box to Applebee’s have fully functional food trucks parading down streets across America. Some...
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What Craft Beer Can Teach Your Brand About Storytelling
Why are craft beer companies so great at telling their stories? Simple: because these scrappy upstarts actually have stories to tell—often they were built from the ground up on the basis of those...
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