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Old Spice’s Shirtless Isaiah Mustafa is Talking to You, and Only You
For anyone who thought deodorant and body-wash marketing was nothing but lather, rinse, and repeat, Old Spice is proving, yet again, that there’s much more to it with the shining genius that is the Old...
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Old School Marketing Execs Figure Out This Whole ‘Engagement’ Thing
Let’s face it: marketing’s impact in traditional channels is a lot slimmer than it used to be. Too many brands are desperate for consumers with ever-shrinking attention spans and the power to tune out...
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KFC’s Viral Effort Degrades All of Humanity
KFC’s latest viral video attempt offers us a glorious “teachable moment.” This effort is so bad it’s…bad. It’s the antithesis of Old Spice’s masterful video response meme—the hottest thing on the web...
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Media Titan Hearst Joins the Post Advertising Age
Well, well, well. Looks like grand old guard of media’s past, Hearst Corporation, has given up the ghost and accepted the new world order. It can be ignored no longer: marketers and brands are fast...
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Post Ad Anachronisms of the Mad Men Season 4 Premiere
If you’re at all interested in the ad biz, we know where you were last night at 10pm: on the couch, eyes transfixed on the tube, eagerly ingesting the premiere of Mad Men’s fourth season. We grinned...
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Best Buy vs. Employee: the YouTube Scuffle Continues
Ah, satire in the age of instant communication. One big box brand doesn’t quite get the joke. As good as social media’s been for Best Buy (see: @Twelpforce, a continued success), they’re fast finding...
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Ford Takes on Social Media Off-roading
New cars have always been unveiled at auto shows. Boring and perfunctory auto shows. But on Monday, Ford took the road less (read: never) traveled. Armed with funny guy Mike Rowe, CEO Alan Mulally, and...
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Mad Men Advertises About Advertisers Advertising Before Their Advertisements
Let’s start this week off right with a look back at yesterday’s episode of Mad Men. As usual, we’ve been keeping a close watch on the show and its sponsors. While most of the folks at Sterling, Cooper,...
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We Dare You to Sit Through Cisco’s Old Spice Rip-offs
Lordy, this is a rough one. Like an embarrassing mother misusing the latest hip catch phrase, tech giant Cisco and their note-for-note Old Spice imitation (…minus the laughs and wit, that is) could’ve...
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Former Maxim Editor Turns His Back on Fart Jokes
AdAge has posted a terrific, in-depth interview with Story Worldwide’s own North American executive creative director Keith Blanchard. And much to the surprise of Keith’s colleagues at Story, the...
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Mad Men, Week 4: Indiscretion, Trickery, Secretarial Woes (and Advertising!)
“Art in Advertising!…why would anyone do that after Warhol?” Last night marked another new episode of everyone’s favorite ad land drama, Mad Men. While things haven’t quite picked up plot-wise, the...
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Levi’s Tells An Odd, Out-of-place Story, But a Story Nonetheless
While it may not be revolutionary, Levi’s “Go Forth” campaign has taken up a storytelling-as-advertising approach that is, while perhaps not conceived and executed as well as it could be, a cut above...
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Rival Agencies, Psychotic Ex-wives and Repetitive Placements (Or, Mad Men:...
It’s that time of the week — a new episode of your favorite primetime drama about the most despicable industry of all: advertising! This week’s entry in the Mad Men canon featured a plethora of both...
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Working for the Weekend: Peggy Gets Naked in a Hotel Room (Season 4, Episode...
As Matthew Weiner and co. hauled home more Emmys on Sunday night (Mad Men scored its 3rd straight win for Best Drama), AMC forged ahead with another new episode of their mega-hit show in which,...
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Luggage + Booze + Your Boss = Best Birthday Ever! (Mad Men: Season 4, Episode 7)
Okay, great Mad Men episode, or greatest Mad Men episode? In either case, “The Suitecase,” was all about the advertising. More specifically, it was about idea generation, and all the blood, sweat,...
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Attention-Hungry Foursquare Burns Tourist Retinas
Let’s say you’re an up-and-coming, much buzzed-about social media platform, looking to increase public awareness of your services. Sounds like some “advertising” is in order, right? Any campaign should...
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“Go Shit in the Ocean!” (Mad Men Season 4, Episode 8)
It took half a season to pick up, but Mad Men is certainly on to something in these last few episodes. Sure, Sunday night was light on the actual advertising process, but all the HR/office dramatics...
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When Secrets Threaten Big Brands: Mad Men Continues (Season 4, Episode 10)
We’re up to episode ten in this season of Mad Men, and the name of the game right now more than ever is…secrets. Don’s secret is threatening all that he’s built — agency and otherwise. Of course...
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Hispanic Marketing Snubbed Again
With Advertising Week now in full swing, Story Worldwide’s own Chiqui Cartagena gave her thoughts to HispanicAd.com about the event’s treatment of the increasingly important issue of Hispanic...
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Couch Potatoes Rejoice: QR Codes Finally Make TV Interactive
What do you get when you combine an old medium (television) with state-of-the-art technology (QR codes)? Well, for Bluefly, an online retailer of branded clothing and accessories, this pairing (a...
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