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Belle & Sebastian are Writing a Song About You
For the beloved Scottish indie-pop group Belle & Sebastian’s newest record, Belle & Sebastian Write About Love, the 7-piece replaced the typical “enter our sweepstakes and buy our record!”...
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We Give You…The Post-Advertising Newsletter
This morning marked the inaugural issue of Here’s The Story, our brand new eNewsletter. This bi-weekly digest will bring you the best and brightest examples of all things Post-Advertising from this...
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You’re Not a Robot? Prove it by Duplicating this Corporate Slogan.
You know those blurry and skewed little illegible phrases called CAPTCHAs you’re forced to regurgitate in order to get through an online registration? They prove you aren’t a robot, which is cool, but...
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Mad Men’s Disastrous, Awful, No Good Season 4 Finale
(Warning: spoilers from the season finale of Mad Men, as well as excessive vitriolic ranting below.) And, like that, it’s over. Was this really what we were waiting all season for? There’s a unanimous...
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Will Google Reinvent the Banner Ad?
Google thinks display ads are “going to be huge.” To drive home the point, they’ve bought ad space of their own, and erected a billboard of their own in — you guessed it — Times Square. By “huge,” they...
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The Three Most Important Words in Advertising
“There is angst in ad land over the complexity of media,” writes Story Worldwide CEO Kirk Cheyfitz in his latest article for the Huffington Post. You can say that again! Luckily, everything that...
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Bookmark Your Favorite…Banner Ads?
When your eyes happen upon a web banner ad, do you ever think, “man, I wish I could save that for later!” No? Well, AdKeeper thinks you might…if you could. Because, you know, people love Super Bowl...
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Progressive Platform, Primitive Advertising
With each successive ad-related announcement, micro-blogging service Twitter seems to move further away from a marketing strategy that’s equal to its cutting edge services and savvy, new school users....
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Conspicuous Consumption: Shop ‘Til Your Friends Drop You
You have to hand it to Sears. It has been a tough transition into the digital space for them, but the once-dominating now-struggling retailer has done a commendable job of going social. They’ve just...
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Negative Advertisers Face Digital Justice
The story of online glasses retailer Decormyeyes.com has exploded since the New York Times reported on the owner’s “negative advertising” scheme. Online complaints about the company’s horrendous...
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The Future of Recorded Music
Here’s a novel concept: instead of unsuccessfully pursuing and prosecuting bootleggers, reward those who actually cough up money for your recordings with something extra. Winnetka, California-born...
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The Power of Brand Storytelling
When we were kids, stories were our lives. We’d incessantly ask our parents to read us storybook after storybook, even though we could literally recite the stories word for word. My favorite was...
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Google Goggles Takes Print Digital
Google’s visual search application for smartphones was already able to recognize lots of objects and text, but after a significant upgrade, it can now swiftly recognize print advertisements and point...
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Facebook Sponsored Stories Turn Your Life into a Commodity
This post originally appeared in our February issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. Facebook’s Stories project has,...
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Google Rewards Real Storytellers
This post originally appeared in our March issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. Google has finally rewarded those...
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Mad Men’s Renewal Saga
Oh gentle, ad-obsessed readers, it seems like only yesterday Mad Men was on the air and we at Post Advertising were serving up weekly slabs of inspired ad industry analysis to go with it. Where do the...
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How Burberry Took Beijing
In the past year, plaid-clad British fashion house Burberry has produced a collection of music and video content that’s helped solidify its quintessentially British identity while also strengthening...
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How Not to Be Creepy When It Comes to Personalized Web Banners
Reason #348 why Zappos is awesome: honesty in advertising! Lately, I’ve seen more members of my social circle raise their eyebrows over hyper-targeted web ads — the kind that give real-estate to a...
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Why Milk’s PMS Campaign Went Sour
Over the past few weeks, a bold campaign by the California Milk Processor Board, featuring men as suffering victims of PMS-crazed women and milk as the cure, has become the latest poster child for...
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How to Brand for Spotify, MOG and More
This post originally appeared in our November issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. Free music streaming services are...
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